I live at the intersection of user psychology, data, and business outcomes. For the past 13+ years, I’ve been turning websites into growth engines—optimizing experiences, simplifying complex decisions, and asking uncomfortable questions like “Why would someone actually click this?” I specialize in building multi-channel digital strategy, UX, CRO, and performance marketing, with a track record of increasing conversion rates, reducing churn, and generating meaningful revenue impact across SaaS, eCommerce, and subscription businesses.